PLAN.

 

     

 

A line of questioning will pertain to topics such as:

• How would you rate your company's “road map or game plan?"
• What stage is your product, brand, or product launch in today?
• What is a given product/brand's point of differentiation?
• Is there is unique selling proposition (USP)?
• To what degree is the company's digital marketing and social media marketing strategies blending in with the traditional marketing strategies?
  
• Based on a number of factors, what are a specific brand's sales forecast in the next year? Three years? Five years?
• To what degree is the company's marketing communications strategy integrated?

Business Models/Market Share/Product Performance

Depending on the product or service offering, one or more of the following business models may be used to support strategic marketing and development planning:

• SWOT
• COPE
• NPS
• 3C's Model
• BCG Matrix
• GE Matrix

Marketing Mix - 4P's Strategy

You bet, we delve into the product, price, promotion and distribution strategies to support the business model review.

 

Marketing Communications Strategy

Marketing communications carries a lot of weight in organizations. It is responsible for delivering brand exposure and experiences to clients. Its goal is to create and disseminate consistent messaging across multiple touch points. It also acts as gatekeeper of this brand messaging and supports multiple groups within an organization to ensure that the messaging remains consistent.

 

The information sent out to clients and customers is both offline and online. Marketing communications has a focus on demand generation and product/service positioning.

 

Branding is such an essential element for a company, product/service offerings and revenue growth, it plays a pivotal role in our strategic process. We will explore, analyze, recommend, execute and measure branding campaigns for your company.

 

Social Media Marketing Strategy

AMG believes it is vital to incorporate a social media marketing strategy into overall business strategy. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing in 2011.

 

Cross-over from social marketing being used in the B2B channels is more commonplace. On the B2C front, companies are using social media more for registrations (lead generation, data capture, promotion metric) as opposed to attempting to secure this information from its own websites.

 

 

 

 

EXECUTE.

Careful planning, attention to detail, clear focus on the end result, and years of experience leads to consulting clients on how to effectively manage their businesses, brands, events, or programs.

 

We also work seamlessly with general market and specialty advertising, promotion, marketing and interactive agencies.

 

MEASURE.

The goals of measurement are to focus on the alignment of marketing activities, strategies, and metrics with business goals.  Creating metrics to monitor and then develop dashboards to manage marketing performance. The goals of performance management are to achieve key outcomes and objectives to optimize individual, group, or organizational performance.  Areas to review include:

• Data & Analytics
  
• Metrics & Management
  
• Dashboard
  
• Processes
  
• Systems & Tools

In every way possible, return on investment (ROI) and return on objective (ROO) are measured to ensure projects, products and overall client campaign needs are met…and exceeded.

 

ACHIEVE!

Achieve Marketing Group (AMG) has proven to our clients that we deliver results. Let us do the same for your brand, company, product, or event!

 

To review your company, product or service offerings as it relates to business and strategic marketing plans, please contact us today at bizdev@achievemg.com, at (800) 260-6008 ext. 222 PST or go to the Contact Us page.

 

HOME

 

"Do not mistake activity for achievement."

 

"Failure to prepare is preparing to fail."

-John Wooden

 

"The best thing about the future is that it comes only one day at a time."

-Abraham Lincoln

 

"If everyone is thinking alike then somebody is not thinking"

-General George S. Patton

 

"Excellence is to do a common thing in an uncommon way"

-Booker T. Washington