AMG's sports marketing team consists of former executives in the sports marketing industry including sponsorship development experts, relationship and event marketing specialists, and client servicing professionals that can generate results for any type of property or event.

 

AMG Sports Marketing offers comprehensive services such as sponsorship development, valuation and negotiation, broadcast, online, and in-field production, program activation, integrated marketing and public relations programming, creative services, and measurement deliverables.

 

We work with clients to carefully match strategic initiatives with brand objectives while focusing on budget parameters and timelines. We also develop extensive rights and benefits packages to offer the most enticing offering for prospective sponsors. The bottom line is we drive results for clients.

 

From FIFA World Cup USA, Olympics, Goodwill Games, major sports leagues, college to individual sports and entertainment events, our team has the proven experience to develop and execute a game plan that will secure sponsors, generate revenue, meet client objectives and produce the desired return on investment for all parties.

Current opportunities with AMG Sports include:

2012 Kaiser Permanente Pasadena Marathon (KPPM)

Pasadena, CA (Start and Finish at Pasadena City College)

2012 Date TBD

9,000 runners, walkers, and cyclists; 2,000 volunteers

20,000 Health & Fitness Expo Attendees; thousands of spectators

EVENT ELEMENTS:

Marathon, Half-Marathon, 5K, Bike Event, Kid’s Run and Wheelchair Stroll

(Start & Finish of events at Pasadena City College

• Bike Event, start time - 6:15 a.m.
• Marathon & Half-Marathon, start time - 7:00 a.m.
  
• 5K Event, start time -7:30 a.m.
  
• 1K / 0.5K Kid’s Run, start time – 8:30 a.m.
• 1K Wheelchair Stroll, start time – 8:30 a.m.

 

Health & Fitness Expo (Pasadena Convention Center)

• Date TBD; Hours 12:00 p.m. – 7:00 p.m.
  
• Date TBD; Hours 9:00 a.m. – 6:00 p.m.

 

Finish Line Festival (Pasadena City College – Front Lawn)

• Date TBD; 7:00 a.m. – 2:00 p.m.

The 34th annual Los Angeles Chinatown Firecracker 5K/10K Run will occur on February 11-12, 2012. It is the oldest and largest Chinese New Year run in the United States. The year of the Dragon!

 

EVENTS include:

• 5K run/walk, 10K run, kiddie run, & fun bike ride
  
• Complimentary chow mein lunch provided for registered participants
  
• Fifth annual “NITE N’ DAY FESTIVAL,” a two-day festival featuring live music, cultural acts and vendor booths

To discuss sponsorship involvement, please contact Michel Stevens at (310) 890-9182 or mstevens@achievemg.com.

Industry News

Sports led the way for event sponsorships by far with $8.70 billion in 2009, as brands sought audiences filled with young males. It was followed by entertainment, tours and attractions ($1.2 billion), causes ($1.2 billion), arts ($636 million), festivals, fairs and events ($519 million), and associations ($388 million).

 

U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%, per VSS Communications Industry Forecast. 

 

The largest share of spending on event marketing, or events organized by the brand, goes to sports and entertainment events (38%), followed by road shows and mobile marketing (25%), grass roots (15%), college (13%) and other (11%), VSS said.

 

The estimated size of the sports marketing industry is $410 billion.

 

MLB league revenue is approximately $6.2 billion.

NFL league revenue is approximately $6.0 billion.

NBA league revenue is approximately $3.2 billion.

NHL league revenue is approximately $2.4 billion.

Source: Plunkett Research, Ltd., 2009

To discuss your sports marketing needs, please contact us at amgsports@achievemg.com, (800) 260-6008 PST, or go to the Contact Us page.

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