AMG's sports marketing team consists of former executives in the sports marketing industry including sponsorship development experts, relationship and event marketing specialists, and client servicing professionals that can generate results for any type of property or event.
AMG Sports Marketing offers comprehensive services such as sponsorship development, valuation and negotiation, broadcast, online, and in-field production, program activation, integrated marketing and public relations programming, creative services, and measurement deliverables.
We work with clients to carefully match strategic initiatives with brand objectives while focusing on budget parameters and timelines. We also develop extensive rights and benefits packages to offer the most enticing offering for prospective sponsors. The bottom line is we drive results for clients.
From FIFA World Cup USA, Olympics, Goodwill Games, major sports leagues, college to individual sports and entertainment events, our team has the proven experience to develop and execute a game plan that will secure sponsors, generate revenue, meet client objectives and produce the desired return on investment for all parties.
Current opportunities with AMG Sports include:
2012
Kaiser Permanente Pasadena Marathon (KPPM)
Pasadena, CA (Start
and Finish at Pasadena City College)
2012 Date TBD
9,000 runners,
walkers, and cyclists; 2,000 volunteers
20,000 Health &
Fitness Expo Attendees; thousands of spectators
EVENT
ELEMENTS:
Marathon, Half-Marathon, 5K, Bike Event, Kid’s Run and Wheelchair
Stroll
(Start & Finish of
events at Pasadena City College
Bike Event, start time - 6:15
a.m.
Marathon & Half-Marathon,
start time - 7:00 a.m.
5K Event, start time -7:30 a.m.
1K / 0.5K Kid’s Run, start time
– 8:30 a.m.
1K Wheelchair Stroll, start
time – 8:30 a.m.
Health & Fitness Expo (Pasadena
Convention Center)
Date TBD; Hours 12:00 p.m. – 7:00 p.m.
Date TBD; Hours 9:00 a.m. – 6:00 p.m.
Finish Line Festival (Pasadena City
College – Front Lawn)
Date TBD; 7:00
a.m. – 2:00 p.m.
The 34th
annual Los Angeles Chinatown Firecracker 5K/10K Run will occur on February
11-12, 2012. It is the oldest and largest Chinese New Year run in the United
States. The year of the Dragon!
EVENTSinclude:
5K run/walk, 10K
run, kiddie run, & fun bike ride
Complimentary chow mein lunch provided for registered participants
Fifth annual “NITE
N’ DAY FESTIVAL,” a two-day festival featuring live music, cultural acts
and vendor booths
To discuss sponsorship involvement, please contact Michel Stevens at (310) 890-9182 or mstevens@achievemg.com.
Industry News
Sports led the way for
event sponsorships by far with $8.70 billion in 2009, as brands sought
audiences filled with young males. It was followed by entertainment, tours and
attractions ($1.2 billion), causes ($1.2 billion), arts ($636 million),
festivals, fairs and events ($519 million), and associations ($388 million).
U.S. event marketing
and sponsorships was the largest branded entertainment category in 2009. It was
forecast to grow 3.6% to $22.01 billion, up from $21.25 billion in 2008, when
growth was 10.8%, per VSS Communications Industry Forecast.
The largest share of
spending on event marketing, or events organized by the brand, goes to sports
and entertainment events (38%), followed by road shows and mobile marketing
(25%), grass roots (15%), college (13%) and other (11%), VSS said.
The estimated size of
the sports marketing industry is $410 billion.
MLB league revenue is
approximately $6.2 billion.
NFL league revenue is
approximately $6.0 billion.
NBA league revenue is
approximately $3.2 billion.
NHL league revenue is
approximately $2.4 billion.
Source: Plunkett Research, Ltd., 2009
To discuss your sports marketing needs, please contact us at amgsports@achievemg.com, (800) 260-6008PST, or go to the Contact Us page.