Over the last 20 years, AMG's team of professionals has generated millions of dollars in sponsorship revenue and media value for clients. We focus on securing sponsors at the Title, Presenting, Category, and Supplier levels for national or regional events and programs, organizations and associations. 

Working with AMG in the sponsorship areas reveals our proven ability to listen to the needs and objectives of our clients. We then conduct further due diligence on each program or project, which allows us to devise or provide suggestions to enhance an existing sponsorship valuation package.

AMG's proven experience includes:
   • Strong relationships with Fortune 1000 brands and their agencies
   • Expertise in devising integrated sponsorship valuation packages
   • Thorough understanding of naming rights and benefits packages 
   • Flawless client servicing 
   • Solid measurement and built-in metrics for each program 
   • Secured sponsors in key categories such as automotive, beverage,
     consumer credit, insurance, consumer electronics, telecommunications
     and consumer packaged goods

Key elements in a rights and benefits package may include:    

• Category exclusivity
• Naming rights
• Branding
• Event tickets
• Hospitality
• Exhibit space
• Sampling
• Logo ID
• Signage
• Media placement
• Public relations
• Website inclusion

From here, we tap into our vast network of contacts and database. We understand how to identify or reach a key decision maker, present the opportunity, and then determine and confirm whether the timing and budget will allow parties to proceed towards engagement. We advise on integrated programs to maximize initial interest and promote consideration to participate.

In the sponsor and client servicing areas, we have worked for many of the Fortune 1000 consumer packaged goods brands and leading companies including:

                                 

                        

                                 

                      

                           

AMG normally operates on retainers plus commission, but will also work on a project basis.

Current opportunities with AMG Sponsorship Services include:

2012 Kaiser Permanente Pasadena Marathon (KPPM)

Pasadena, CA (Start and Finish at Pasadena City College)

2012 Event - May 20, 2012

9,000 runners, walkers, and cyclists; 2,000 volunteers

20,000 Health & Fitness Expo Attendees; thousands of spectators

EVENT ELEMENTS:

Marathon, Half-Marathon, 5K, Bike Event, Kid’s Run and Wheelchair Stroll

(Start & Finish of events at Pasadena City College

• Bike Event, start time - 6:15 a.m.
• Marathon & Half-Marathon, start time - 7:00 a.m.
  
• 5K Event, start time -7:30 a.m.
  
• 1K / 0.5K Kid’s Run, start time – 8:30 a.m.
• 1K Wheelchair Stroll, start time – 8:30 a.m.

 

Health & Fitness Expo (Pasadena Convention Center)

• May 18, 2012; Hours 12:00 p.m. – 7:00 p.m.
  
• May 19, 2012; Hours 9:00 a.m. – 6:00 p.m.

 

Finish Line Festival (Pasadena City College – Front Lawn)

• May 20, 2012; 7:00 a.m. – 2:00 p.m.

The 34th annual Los Angeles Chinatown Firecracker 5K/10K Run will occur on February 11-12, 2012. It is the oldest and largest Chinese New Year run in the United States.

 

EVENTS include:

• 5K run/walk, 10K run, kiddie run, & fun bike ride
  
• Complimentary Chow Mein lunch provided for registered participants
  
• Fifth annual “NITE N’ DAY FESTIVAL,” a two-day festival featuring live music, cultural acts and vendor booth

Industry News

Sponsorship expenditures by North American companies grew 3.9 percent in 2010 to $17.2 billion. Spending globally grew 5.2 percent to $46.3 billion, per IEG.

Sports led the way for event sponsorships by far with $8.70 billion in 2009, as brands sought audiences filled with young males. It was followed by entertainment, tours and attractions ($1.2 billion), causes ($1.2 billion), arts ($636 million), festivals, fairs and events ($519 million), and associations ($388 million).

The largest share of spending on event marketing, or events organized by the brand, goes to sports and entertainment events (38%), followed by road shows and mobile marketing (25%), grass roots (15%), college (13%) and other (11%), VSS said.

Please feel free to contact us at sponsorship@achievemg.com at (800) 260-6008 PST or go to the Contact Us page.

HOME

STRATEGY

EVENT MARKETING

PUBLIC RELATIONS