Our team of professionals has generated millions of dollars in sponsorship revenue and media value for clients. We focus on securing sponsors at the Title, Presenting, Category, and Supplier levels for national or regional events and programs, organizations and associations. 

Working with AMG in the sponsorship areas reveals our proven ability to listen to the needs and objectives of our clients. We then conduct further due diligence on each program or project, which allows us to devise or provide suggestions to enhance an existing sponsorship valuation package.

Key elements in a rights and benefits package may include:    

• Category exclusivity
• Naming rights
• Branding
• Event tickets
• Hospitality
• Exhibit space
• Sampling
• Logo ID
• Signage
• Media placement
• Public relations
• Website inclusion

From here, we tap into our vast network of contacts and database. We understand how to identify or reach a key decision maker, present the opportunity, and then determine and confirm whether the timing and budget will allow parties to proceed towards engagement. We advise on integrated programs to maximize initial interest and promote consideration to participate.

In the sponsor and client servicing areas, we have worked for many of the Fortune 1000 consumer packaged goods and leading companies including: Anheuser-Busch, AT&T, Clorox, Coca-Cola, Dime, Energizer, Fuji, Honda, Mars, Nike, Saturn, Speedo, Time Warner Cable, and Unilever.

We normally operate on retainers plus commission, but will also work on a project basis.

AMG's proven experience includes:
   • Strong relationships with Fortune 1000 brands and their agencies
   • Expertise in devising sponsorship valuation packages
   • Thorough understanding of negotiating rights and benefits packages 
   • Flawless client servicing 
   • Solid measurement programs  
   • Secured sponsors in key categories such as automotive, beverage,
     consumer credit, insurance, consumer electronics, telecommunications
     and consumer packaged goods

Industry News

U.S. event marketing and sponsorships was the largest branded entertainment in 2009. It was forecast to grow 3.6% to $22.01 billion, up from $21.25 billion in 2008, when growth was 10.8%, according to VSS Communications Industry Forecast.

Sports led the way for event sponsorships by far with $8.70 billion in 2009, as brands sought audiences filled with young males. It was followed by entertainment, tours and attractions ($1.2 billion), causes ($1.2 billion), arts ($636 million), festivals, fairs and events ($519 million), and associations ($388 million).

The largest share of spending on event marketing, or events organized by the brand, goes to sports and entertainment events (38%), followed by road shows and mobile marketing (25%), grass roots (15%), college (13%) and other (11%), VSS said.

Across the globe, the growth of sponsorship spending is also slowing. IEG forecast a rise in spending of 3.1%, resulting in total global expenditures of $44.4 billion for 2009. In an unusual move, in June IEG released that revised forecast after first having predicting global sales would grow 3.9%.

Please feel free to contact us at sponsorship@achievemg.com at (800) 260-6008 PST or go to the Contact Us page.

HOME

STRATEGY

EVENT MARKETING

PUBLIC RELATIONS