Sales Promotion Co-Branding Loyalty Premiums Licensing

Achieve marketing group can successfully devise, execute, manage and measure any type of sales promotion program via consumer or trade channels. We are specialists in consumer and trade-based programs.

For consumer-based programs, we can target, reach, touch, register and activate, drive traffic to and increase sales. For trade-based programs, we can educate, motivate and communicate product, company and industry information to staff, management and executive levels.

We offer turnkey sweepstakes, loyalty and contest programming, both off-line and on-line. We can reach your primary and secondary target markets, capture data, induce web driver campaigns and meet and exceed your objectives for a given promotional program.

AMG will develop, manage and measure sales promotional programs such as:
   • Gift-with-Purchase
   • Sweepstakes
   • Contests
   • Self-Liquidating Offers (SLO's)
   • On-pack & In-pack Programs
   • Traffic Building Programs
   • Referral Programs
   • Group and Individual Incentives
   • Loyalty Programs
   • Premium Programs

Sample programs and case studies:

Industry News

Spending on loyalty programs was forecast to grow to $2.19 billion in 2008, per VSS Communications Industry Forecast.

Loyalty consultant Colloquy found that the number of loyalty programs in 2008 increased to about 1.81 billion, the latest figures available, up from 1.34 billion in 2006.

And despite the recession, or maybe because of it, more consumers across all demographic segments are joining programs. Participation in 2009 by the general population was up 19%. Two key demographic segments jumped significantly, with women up 29% and young adults up 32%. Affluent participation is up 10%, seniors up 12% and Hispanics up 14%. Affluent people and women are the leading participators in the programs.

The average U.S. household belongs to 14.1 programs, but they're active in only 6.2 of those. The study also found a significant shift away from travel programs in 2009 and toward retail programs, which are reaping the rewards of a struggling economy. Some 32% of the general population rated retail programs as more important to their household budgets, 46% of young adults, 44% of women and 40% of emerging Hispanics. Travel saw the biggest decline, down 31% from 2007. Participation in financial services programs remained flat, Colloquy found.

Marketers were expected to spend $1.86 billion in 2007 building games, contests and sweepstakes.

Sweepstakes and contests calling for user-generated content leads this cate Save gory. Spending is expected to average 0.8% at a compound annual growth rate through 2012.

Please feel free to contact us at promotion@achievemg.com, at (800) 260-6008 PST or go to the Contact Us page.