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Achieve marketing group Plan. Execute. Measure. Results! |
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Digital-Interactive Marketing |
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AMG’s Digital Marketing team offers years of experience in the area of integrated digital marketing. We clearly understand that budget dollars have been streaming into this space over the last few years and only see these budgets expanding. One of the many goals is to have digital marketing, social media marketing, marketing communications and overall business strategies blending to meet company goals.
AMG is immersed in the Web 2.0 world by working with the read-write web including blogs, RSS, Twitter, Google, CPC and word of mouth. We are definitely now working and digesting more of the Web 3.0 world of user behavior, user engagement, advertainment, consolidating dynamic content and web semantics.
We consult and activate in the B2B, B2C and B2G segments.
Core areas that we can support client goals include:
B2B MarketingIn order to support clients in the B2B channel, we delve into market segmentation and business models to develop more efficient strategies for identifying and reaching new clients as well as how to expand sales and relationships with existing clients.
Historically, it has been a bit more difficult to collect information on businesses. Today, as a whole, databases are providing marketers with access to more accurate and current data on millions of businesses.
We are well aware of some internal company challenges and goals on how marketing, marketing communications and digital marketing departments can better support product teams and sales. Sales wants more targeted leads. Management wants to acquire more leads from sales channels such as tradeshows, telemarketing and direct sales. A primary goal is to ensure that there is consistent messaging via multiple touch points in order to leverage integrated programming. Digital marketing can support demand change management by providing more tools online, but it is one part of the process to operate more efficiently.
As with overall business strategy, AMG’s digital marketing strategy to build/revise each client’s road map to meet business goals includes:
B2C MarketingMarketers, as a whole, have had access to more demographic information and the ability to collect data to drive lead generation from prospective clients. The goal is to continue to build deeper profiles to converse with customers and prospects. Based on the fact that it requires multiple touch points to activate consumers, a primary goal is to ensure that there is consistent messaging being delivered through these channels.
Promotions, loyalty marketing and recognition programs will continue to be important tools to build customer relationships.
Website DevelopmentAMG’s web development team offers services such as web design, e-commerce solutions, content management systems (CMS), graphic design, copyrighting and database development.
Upon a customer or prospect visiting your website, does it pass the following screens?
AMG’s website team will conduct an audit to review:
Additional elements as part of an integrated strategy that should be seriously considered to support lead generation, organic search and industry credibility include:
    Integration of online marketing tools will greatly support website traffic, lead generation, conversion and revenue goals. Based on the amount of competition for placement and rankings on search engines, companies should be prepared to regularly perform search engine marketing (SEM) and search engine optimization (SEO) services. SEM should not be confused with SEO. An analysis of keywords is performed for both SEO and SEM, but not necessarily at the same time. Search Engine Marketing (SEM)SEM is a type of internet marketing with a primary objective to increase visibility in search engine result pages (SERP’s) through the use of paid placement, contextual advertising and paid inclusion.
A prime example of SEM services includes Google AdWords. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national and international distribution. Google's text advertisements are short, consisting of one headline consisting of 25 characters and two additional text lines consisting of 35 characters each.
Search Engine Optimization (SEO)SEO is the process of optimizing website pages by identifying specific keywords associated with webpage and website content in order to secure a higher ranking in search results.
Search engine optimization requires a thorough understanding of how search engines really operate. The objective is to secure your website in a highly ranked position on multiple search engines.
Our team of SEO specialists will increase your website's traffic through improved search engine rankings via natural, organic and algorithmic means. We can target different kinds of search results, ranging from traditional search engines to niche and industry/segment-specific vertical searches.
Instituting a back link strategy is important. Depending on your business and site’s needs, there are many SEO tools that can be used including PageRank lookup, search engine comparison, AdSense calculator and Link popularity. Social Media Marketing (SMM)Over the last few years, social media marketing has become an integral part of marketing strategy process. It cannot be underestimated. Websites, targeted domains and search engine marketing and optimization continue to be crucial to support any company or organization.
Today, we have moved towards the critical importance on conversation, conversion and customer relationships. Two-way communication with clients and prospects allows for obtaining current wants and needs, building of customer profiles and fulfillment of these needs.
The B2B segment is leaking more into the social media space to drive data capture and lead generation as the percentage of individuals accessing social media can no longer be ignored.
However, marketing professional have to accept this paradigm shift to the ongoing dedication of personnel, funding and interaction with social media marketing.
The social media adoption survey conducted in 2010 for the Society for New Communications Research by Dr. Nora Barnes at UMASS Dartmouth shows that more than 60 percent of Fortune 500 companies now use some form of social media marketing, but a strategy for engagement and measurement is still lacking.
Social media usage by small business owners doubled in 2009 and rose again in 2010. This avid interest in social media marketing can be seen in the rapid adoption rate among INC 500 companies.
Approximately 93 percent of people active online fully expect companies to be present in social spaces and be willing to have a conversation with them.
Social media audits are worth the investment to determine what is currently working well and what needs to be adjusted or incorporated into the strategy, implementation and measurement. Mobile Marketing/Application DevelopmentOur interactive team can support the development of a mobile application for iPhone, iPad, Android in Apple's App Store, BlackBerry's App World or Android stores.
It’s a crowded field by the day, but we will work closely with clients to determine a unique selling proposition (USP), review segmentation and determine the best financial model. One of the many goals is to break through the clutter in this exciting, fast moving field.
After launch, the work is not done. Devising upgrades and new features will be vital in securing top positions in the App stores.
For whatever stage
your website is in, let’s discuss current objectives which may lead to a
website tune up or a complete engine overhaul.
Free Apps are dominating the marketplace with 96% of all smartphone apps were downloaded for free in 2011. The "fremium" model seems to be the trend where consumers download an app for free, then are encouraged to make purchases within the app. IHS projects that in-app purchases will account for approximately 64% of total smartphone revenue by 2015. Regarding the iPhone and Android markets, about half of iPhones and 31% of Android phones had free apps as of Q3 2011. 
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To discuss your digital marketing and interactive needs and to schedule a call or an appointment, please contact us at bizdev@achievemg.com or (800) 260-6008 ext. 222 PST or go to the Contact Us page.
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