Achieve Marketing Group welcomes the opportunity to devise a strategic marketing campaign, create or enhance a promotion, branding, or sponsorship program targeting the Hispanic, African-American, or Asian-American ethnic segments. 

Our team has experience in ethnic marketing and understands that many brands want to reach these targeted audiences with substantial and growing purchase power.

Hispanic Marketing

The U.S. Hispanic community now sits at 46.9 million; of which 80% live around 25 major metropolitan areas. This represents 15% of the U.S. population and is growing at a rate nearly four times faster than Non-Hispanics. The Latino population controls approximately $660 billion in spending power and this number is expected to reach more than $1 trillion in 2008, according to the Selig Center for Economic Growth. By 2050, the Hispanic population is expected to grow to 132 million.

AMG has worked in the Hispanic marketplace since 1994. Team members have developed sponsorship programs, designed, executed and measure events and produced bi-lingual promotions and collateral successfully for many clients. 

Let's discuss ways to reach the Hispanic population through a variety of marketing, promotion, special events, and field marketing programs.

African-American Marketing

African Americans constitute the largest racial minority market, wielding greater economic clout than ever before according to the Selig Center of Economic Growth.

That sector's buying power was $318 billion in 1990. But 18 years later, African-American buying power equaled $913 billion, and is projected to increase to $1.24 trillion in 2013, per Selig. That would mark a 35.7 percent gain over those five years.

The African-American Internet population reflects the high percentage of young people in the general African-American community: 31 percent overall are under age 18, eight percent of population was 65 and older, and 71 percent is online.

As of mid-2007, the estimated population of African-American residents in the United States was 40.7 million. This figure comprises 13.5 percent of the total U.S. population, according to U.S. Census. As of 2010, this figure will obviously be a bit higher. As of 2050, the African-American population of the United States is projected to be 65.7 million.

There are currently 24 states or equivalents in which African-Americans are the largest minority group. Thirty-one percent of the African-American population is younger than 18 and, according to U.S. Census.

Asian-American Marketing

In late 2008, the Asian-American population was estimated at over 13.3 million. The group’s buying power estimated at over $459 billion and is expected to reach $670 billion by 2012, per AsianWeek.

Asian-American buying power is growing three times faster than the Asian population according to a study conducted by the University of Georgia.

Asian-Americans were the second fastest-growing minority group after Hispanics. Five million Asian-Americans live in California, New York (1.4 million) and Texas (915,000) followed in population. Texas (44,000) and New York (33,000) followed in numerical increase.

In Hawaii, Asian-Americans made up the highest proportion of the total population (55 percent), with California (14 percent), and New Jersey and Washington (8 percent each) next. Asian-Americans were the largest minority group in Hawaii and Vermont.

The single-race Asian-American population in 2007 had a median age of 35.4, compared with the population as a whole at 36.6.

To discuss marketing programs related to specific ethnic groups, please feel free to contact us at ethnicmktg@achievemg.com, at (800) 260-6008 PST, or go to Contact Us page.

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