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Achieve marketing group Plan. Execute. Measure. Results. |
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Entertainment Marketing |
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AMG's entertainment marketing division listens carefully to client’s needs and goes out and completes each task, project, and program one step at a time.
We specialize in promotional programming for entertainment companies and properties in areas such as:
We have an extensive database and contacts nationwide with Fortune 1000 consumer packaged goods companies, among others. Our team knows how to negotiate and close transactions, and will efficiently conduct the necessary due diligence to bring like-minded brands together to meet program objectives, budget goals, and timelines.
We can devise or execute web driving promotions to spike traffic to a given website, secure data capture, enhance customer loyalty, and to build customer profiles.
AMG Entertainment Marketing will also assist in securing top talent for a speaking engagement or special events. Whether it is a celebrity, athlete, executive from the fields of business or technology, politician, comedian or actor, we can deliver the right person for the right engagement.
Industry News
U.S. companies will spend $3.9 billion in 2009 to build their products, services and brands into TV programming, up 14.2% from last year, per VSS Communications Industry Forecast. And spending on Webisodes and advergames will reach $306 million, a 16.1% increase over 2008.
Paid product placement was a particularly bright spot last year, as spending grew 33.7% to the $2.9 billion in 2007, according to the Veronis Suhler Stevenson Communications Industry Forecast.
Most of that growth was on television, 71.6%, because of the frequency, exposure and reach that TV series offer. Films took 25% of the spending. Other media, such as magazines, newspapers, videogames, the Internet, books, recorded music and radio, made up the other 3.4%, the report found.
To discuss your entertainment marketing needs, please contact us at entertainment@achievemg.com, or (800) 260-6008 PST, or go to the Contact Us page.
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