Good clean marketing.  Bring two or more brands together with mutual brand equity and integrity.  Allow each to promote one another and offer an implied endorsement.  Entice the consumer to reap the benefits of a value-added promotion.  All parties benefit.

We can develop “value-added” national sales promotions including on-packs, in-packs, near-packs and sampling programs for virtually any brand or company.  We have worked in a myriad of industries including consumer packaged goods, entertainment, pharmaceutical and sports industries. Our strategic alliance with CO-OP PROMOTIONS provides us with further industry-leading expertise in this field.

AMG works with clients and agencies alike, determining objectives such as increasing trial, delivering sales lift, reducing sales costs and building brand loyalty for Fortune 1000 brands.

AMG devises and implements targeted on-pack, in-pack, near-pack and sampling programs focusing in on segments such as: 
• Youth                                • College 
• Women                             • Military       
• Tweens/Teens                    • Developmentally Challenged 
• Mature Adult - Seniors        • New moms           
• Ethnic – Hispanic, African-American, Asian-American

We normally devise national promotions from 250,000 – 10 million units+ and secure either one or multiple partners per program. Prominent campaigns will include coupons, IRC's, recipe booklets, sweepstakes or premiums.  We also have the ability deliver local or regional on-pack and in-pack programs with smaller quantities and quicker turn arounds.  Ideal for an account specific programs during spring, grilling, summer, back-to-school or holiday time periods.

Are you a manufacturer and not sure whether your production line can participate in one of these programs?  Worry no more. We work with the leading source for in-pack and on-pack insertion equipment.  For in-packs, we can print your product, overwrap it and have it inserted automatically. For on-packs, we can have an IRC or other label automatically placed on your brand's packaging.

Current and Past Clients include:
Blackstone Winery, Challenge Butter, Clorox, Dare Foods, General Mills, Hershey, Langer Juice, P&G, Saputo Cheese, and Sharper Image.

Industry News

Brands pushed out 188 billion coupons, a 20% increase over the first half of 2008, and people redeemed 1.6 billion, a 23% jump. Marketers are also offering better deals, increasing the face value to $1.41 and extending expiration periods 10%, to 2.7 months, according to promotions logistics firm Inmar.

The stormy economy has people focusing on bargains at the supermarket, where consumer packaged goods companies invested heavily in coupon promotions and 64% of redemption took place. Of the 1.6 billion coupons distributed during the first half of 2009, 1.05 billion (up 23%) were for food, while 550 million (up 15%) were non-food related. Redemption for non-food coupons skyrocketed to 46% during the 2009 second quarter from just 9% in the first quarter. Food coupon redemption increased to 27% from 22%.

Free-standing inserts continue to lead distribution (89.2%), followed by in-ad (1.8%), magazine on-page (1.7%), electronic checkout (1.3%) and direct mail and handout, both at 0.9%, according to Inmar. Lining up with those figures, consumers most often redeem coupons clipped from FSIs (51%), followed by electronic checkout (10%) and instant redeemable (9%).

Inmar projects that coupon redemption will reach 2.9 billion in 2009, a 14% increase over 2008.

Please feel free to contact us at promotion@achievemg.com, at (800) 260-6008 PST or go to the Contact Us page.

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