Good clean marketing. 

Bring two or more brands together with mutual brand equity and integrity.

Allow each to promote one another and exchange an implied endorsement. 

Entice the consumer to reap the benefits of a value-added promotion. 

Each brand generates a sales lift during the promotional period, induces trial and builds brand loyalty.

We can develop “value-added” national sales promotions including on-packs, in-packs, near-packs and sampling programs for virtually any brand or company.  We have worked in a myriad of industries including consumer packaged goods, entertainment, pharmaceutical and sports industries. Our strategic alliance with CO-OP PROMOTIONS provides us with a combined 25 years industry-leading expertise in this field. We also specialize in field marketing and sampling programs:

    

AMG works with clients and agencies alike, determining objectives such as increasing trial, delivering sales lift, reducing sales costs and building brand loyalty for Fortune 1000 brands.

AMG devises and implements targeted on-pack, in-pack, near-pack and sampling programs focusing in on segments such as: 
• Youth                                • College 
• Women                             • Military       
• Tweens/Teens                    • Developmentally Challenged 
• Mature Adult - Seniors        • New moms           
• Ethnic – Hispanic, African-American, Asian-American

   

We normally devise national promotions from 250,000 – 10 million units+ and secure either one or multiple partners per program.

Prominent campaigns will include coupons, IRC's, bottle collars, recipe booklets, sweepstakes or premiums.  We also have the ability deliver local or regional on-pack and in-pack programs with smaller quantities and quicker turn around times.  We have designed and secured programs for promotional periods such as:

In-Pack & On-Pack Programs

Are you a manufacturer and not sure whether your production line can participate in one of these programs?  Worry no more. We work with the leading source for in-pack and on-pack automated insertion equipment. 

For in-packs, we can print your coupon or game piece, source a premium or toy, overwrap it and have it inserted automatically with incredible efficiency on virtually any production line of any speed.

Current and Past Clients include:

                                                                      

                                             

Promotional campaign sample case studies include:

     

Industry News

Brands pushed out 188 billion coupons, a 20% increase over the first half of 2008, and people redeemed 1.6 billion, a 23% jump. Marketers are also offering better deals, increasing the face value to $1.41 and extending expiration periods 10%, to 2.7 months, according to promotions logistics firm Inmar.

 

The stormy economy has people focusing on bargains at the supermarket, where consumer packaged goods companies invested heavily in coupon promotions and 64% of redemption took place. Of the 1.6 billion coupons distributed during the first half of 2009, 1.05 billion (up 23%) were for food, while 550 million (up 15%) were non-food related. Redemption for non-food coupons skyrocketed to 46% during the 2009 second quarter from just 9% in the first quarter. Food coupon redemption increased to 27% from 22%.

 

Free-standing inserts continue to lead distribution (89.2%), followed by in-ad (1.8%), magazine on-page (1.7%), electronic checkout (1.3%) and direct mail and handout, both at 0.9%, according to Inmar. Lining up with those figures, consumers most often redeem coupons clipped from FSIs (51%), followed by electronic checkout (10%) and instant redeemable (9%).

 

Inmar projects that coupon redemption will reach 2.9 billion in 2009, a 14% increase over 2008.

Please feel free to contact us at promotion@achievemg.com, at (800) 260-6008 PST or go to the Contact Us page.

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