Good clean marketing. Bring two or more brands together with mutual brand equity and integrity. Allow each to promote one another and offer an implied endorsement. Entice the consumer to reap the benefits of a value-added promotion. All parties benefit.
We can develop “value-added” national sales promotions including on-packs, in-packs, near-packs and sampling programs for virtually any brand or company. We have worked in a myriad of industries including consumer packaged goods, entertainment, pharmaceutical and sports industries. Our strategic alliance with CO-OP PROMOTIONS provides us with further industry-leading expertise in this field.
AMG works with clients and agencies alike, determining objectives such as increasing trial, delivering sales lift, reducing sales costs and building brand loyalty for Fortune 1000 brands.
AMG devises and implements targeted on-pack, in-pack, near-pack and sampling programs focusing in on segments such as:
• Youth • College
• Women • Military
• Tweens/Teens • Developmentally Challenged
• Mature Adult - Seniors • New moms
• Ethnic – Hispanic, African-American, Asian-American
We normally devise national promotions from 250,000 – 10 million units+ and secure either one or multiple partners per program. Prominent campaigns will include coupons, IRC's, recipe booklets, sweepstakes or premiums. We also have the ability deliver local or regional on-pack and in-pack programs with smaller quantities and quicker turn arounds. Ideal for an account specific programs during spring, grilling, summer, back-to-school or holiday time periods.
Are you a manufacturer and not sure whether your production line can participate in one of these programs? Worry no more. We work with the leading source for in-pack and on-pack insertion equipment. For in-packs, we can print your product, overwrap it and have it inserted automatically. For on-packs, we can have an IRC or other label automatically placed on your brand's packaging.
Coupons were distributedin big numbers last
year and shoppers, troubled by economic woes, turned in billions of them,
marking the first time in 16 years that redemption did not decline. Consumer
packaged goods marketers issued 302 billion coupons in 2007, an impressive 6%
increase over 2006, or a whopping 16 billion more coupons. They also fine-tuned
the mix, reducing the number of offers by more
than 8% while increasing the circulation of those offers by nearly 5%,
according to CMS, a promotions logistics company.
The
value of the coupons totaled about $387 billion, a big jump compared to the
$337 billion in 2006. Making coupons even more attractive, the average value of
an offer increased 10 cents, to $1.28, outpacing the price increases of food for
the first time, CMS said.
Consumers
turned in $2.8 billion of the total $387 billion in available coupon value, or $8.57
per person. That added up to 2.6 billion coupons redeemed in 2007, or 2.6%, the
first time since 1992 that redemption did not decline, CMS said.
Free-standing
inserts continue to lead the way marketers distribute coupons (88.1%), followed
by handouts (4.7%), direct mail (2.2%), magazines (2.1%), newspapers (1.2%), in/on-pack
(1.2%), Internet (0.4%) and military (0.1%), NCH said.
Eight-nine
percent of consumers surveyed said they use the coupons, with 64% using them with
“some regularity.”
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