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Sponsorship Development & Execution

Our team of professionals has generated millions of dollars in sponsorship revenue and media value for clients. We focus on securing sponsors at the Title, Presenting, Category, and Supplier levels for national or regional events and programs, organizations and associations. 

Working with AMG in the sponsorship areas reveals our proven ability to listen to the needs and objectives of our clients. We then conduct further due diligence on each program or project, which allows us to devise or provide suggestions to enhance an existing sponsorship valuation package.

Key elements in a rights and benefits package may include: Category exclusivity, naming rights, media, tickets, hospitality, special events, exhibit space, product placement, Logo ID, signage, and promotions, to name a handful. 

From here, we tap into our vast network of contacts and database. We understand how to identify or reach a key decision maker, present the opportunity, and then determine and confirm whether the timing and budget will allow parties to proceed towards engagement. We advise on integrated programs to maximize initial interest and promote consideration to participate.

In the sponsor and client servicing areas, we have worked for many of the Fortune 1000 consumer packaged goods and leading companies including: Anheuser-Busch, AT&T, Clorox, Coca-Cola, Dime, Energizer, Fuji, Honda, Mars, Nike, Saturn, Speedo, Time Warner Cable, and Unilever.

We normally operate on retainers plus commission, but will also work on a project basis.

AMG's proven experience includes:
   • Strong relationships with Fortune 1000 brands and their agencies
   • Expertise in devising sponsorship valuation packages
   • Thorough understanding of negotiating rights and benefits packages 
   • Flawless client servicing 
   • Solid measurement programs  
   • Secured sponsors in key categories such as automotive, beverage,
     consumer credit, insurance, consumer electronics, telecommunications
     and consumer packaged goods

Please feel free to contact us at sponsorship@achievemg.com at (310) 890-9182 PST or go to the Contact Us page.

Current & Past Clients Include:

Big Bear Discovery Center, Museum of the San Fernando Valley, San Bernardino National Forest Association, Sea Otter Classic, The Creative Literacy Project, and Trizec Hahn

Industry News

Sponsorships of sporting events and concerts totaled $12.1 billion. For ’08, event sponsorship was projected to increase 9.1% to $13.2 billion. Also, 66% of sponsorship spending is earmarked for sporting events. Entertainment tours and attractions will garner 11%, cause-related events will capture 10% and fairs, festivals and annual events will take 5%, according to IEG.